Online
Digital plant tour provides insights into Tönnies production
Rheda-Wiedenbrück, 02 July 2021 – How is work done at Tönnies in Rheda-Wiedenbrück? And what do slaughtering and butchering actually look like? Questions like these were answered by the food company several times a week during an extensive guided tour for countless groups of visitors before the Corona period. In order to continue to show transparency, the family-owned company in Rheda-Wiedenbrück has taken a new approach: anyone interested can take a digital 360-degree tour of the plant online.
It is now more than a year since Tönnies took its last group of visitors, for the time being, on a tour of the plant on Gütersloher Straße. “During the year, we showed several thousand interested people our plant here,” says Tönnies Managing Director André Vielstädte. “However, due to Corona and the still increased prevention measures, the tours have been reduced to almost zero.” Nevertheless, in order to give as many interested parties as possible an insight into the production of the high-quality food, the company has developed a digital plant tour.
“We stand fully behind our production and our processes. We have nothing to hide there – on the contrary,” explains Andrè Vielstädte. “Many visitors have repeatedly described to us how impressive they found the tour and our plant.” That’s why the motto continues to be: full transparency. Thus, virtual visitors can click their way through the entire food production process: Tönnies shows the delivery of the animals at the holding pen, the feed for stunning, slaughtering and cutting, shipping and logistics. “In the digital tour, we show everything that we have always presented openly and transparently to visitors during a normal tour on site,” adds the managing director. “It’s important to us to show how we work.”
On several days, the various stations of the production have been recorded with a 360-degree camera. “This gives the digital visitor the opportunity to rotate completely in all directions. This gives a complete insight into the respective areas,” Vielstädte continues.
A Tönnies employee accompanies users on the tour. She explains interesting facts about the company and the production areas. With the digital plant tour, the family-owned company from Rheda-Wiedenbrück is taking a path that no competitor in the industry has yet taken. “If we talk about consumers knowing too little about agriculture, then that also applies to food production. We now want to remedy this with our digital tour,” emphasizes André Vielstädte.
The digital tour can be accessed at www.toennies.de/digitale-betriebsfuehrung/