Corporate strategy

We live for enjoyable and healthy nutrition with meat.

Start Company Corporate strategy

Corporate strategy

Our claim

‘We stand for enjoyable and healthy nutrition with meat’

Our 16,500 employees are committed to this motto, as is our management team. The appreciation for high-quality, tasty food and the knowledge of consumer wishes has brought Tönnies to where the company is today.

The Group has successfully held its ground in an industry characterized by major structural change. The family-owned company has grown dynamically and is now one of the largest slaughtering and processing companies for pigs and cattle and the market leader in Germany.

This market position obligates us towards our customers to confirm our partnership and customer-oriented attitude every day – just like the top quality of our products.

At the same time, we see it as our duty to consider not only the economic but also the social and ecological aspects of our corporate strategy.

This is what we stand for

We offer our customers high-quality products, best services and an outstanding price-performance ratio with efficiency, innovative strength, committed employees and partners.

Owners and management pursue economic success based on responsibility for people, animals and the environment. We face the related discussions with openness, respect and fairness.

Our promise: We want to contribute to an enjoyable and healthy nutrition through high-quality products. In doing so, we are constantly developing the standards of good corporate practice together with our partners for the benefit of people, animals and the environment – today and in the future.

These values guide us

Reliability

Reliability

Our handshake is binding. The Tönnies handshake mentality is known to customers, employees and partners and is a strong sign of trust. This is why we always stick to our agreements.

Fairness

Fairness

As a family company, we think in generations. Our actions are fair and binding. For us, it is not short-term profits that are important but rather medium- and long-term, financially successful development based on fairness towards customers, employees and partners. Transparent, traceable and honest conduct thus characterises our actions.

Respect

Respect

People from many different countries work in our company. Our customers and business partners are also spread around the world. Respect is our benchmark and aspiration when interacting with each other. Position, nationality, language, religion and sexual orientation do not play a role. Our maxim is instead respectful cooperation on an equal footing. And this also applies with regard to animals and the environment.

Openness

Openness

We are open, curious and ready for ideas, developments and improvements. After all, the only constant in life is change. With determination and the willingness to become better each day, we are open to the needs of our customers, employees and partners.